Course Overview

MODULE 1: DIGITAL MARKETING BASICS & TOOLS

• Introduction To Online Digital Marketing
• Difference Between Tradition Marketing and Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing / Digital Marketing work?
• Types of Digital Marketing
• Common jargon used in Digital Marketing

MODULE 2: BASIC IMAGE AND VIDEO EDITING

• Filmora for Video Editing
• Canva for Image Content Creation

MODULE 3: SOCIAL MEDIA OPTIMIZATION (SMO)

• Introduction To Social Media Networks
• Types of Social Media Websites (Facebook, LinkedIn, etc.)
• Social Media Optimization Concepts
• Tags
• Hashtags
• Social Media Content Creation (Image, Text, Videos) by AI
• How to Create a Strong Profile

1. Facebook
2. Instagram
3. X(Twitter)
4. LinkedIn
5. Pinterest
6. Tiktok
7. Quora

MODULE 4: SOCIAL MEDIA MARKETING (SMM)

• Social media advertising concept
  • Auction
  • Bid
  • Budget
  • Quality Score
  • Audience
• Selecting the perfect social media platform based on the target audiences
  • SimilarWeb

Meta (Facebook) Marketing

• Fan Page Vs Profile Vs Group
• Facebook marketplace and product catalog
• Creating a Facebook Page For Business
• Business Manager/ Business Suit, Business Account and Ads Manager, Ads Account & Payment Modes
• Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • Campaign Setup, Performance Monitoring, Analysis, and Implementation of the Right Target Audience Selection
  • Weekly and Monthly Ads Report Generation
  • Facebook Pixel (Will Be Taken on Modules 19-20)

Instagram

• Introduction to Instagram Marketing
• Creating a Winning Instagram Strategy
• Optimizing Your Instagram Profile
• Content Creation and Curation
• Instagram Engagement Strategies
• Instagram Ads and Analytics
• Instagram Stories and IGTV Marketing
•  Influencer Marketing on Instagram

X (Formerly Twitter)

• How to create and curate a profile on X
• Followers, Retweets, Clicks,
• Conversions, Hashtags
• Follow Niche Users
• Create a Post That Can Increase Engagement
• Lists and Spaces
• X ads Campaign

LinkedIn Optimization

• Introduction to LinkedIn Marketing
• Individual Profile Vs. Company Profile
• Building a Strong LinkedIn Profile
• Create a Post That Can Increase Engagement
• Create an Article That Can Increase Engagement
• Content Marketing on LinkedIn
• Building and Engaging Your Network
• LinkedIn for Company Pages
• Advertising and Sponsored Content
• Analytics and Reporting

Pinterest

• What is Pinterest & How to Use Pinterest for Business
• How to Create & Optimized Pinterest Profiles & Boards
• Driving Website Traffic with Pinterest
• Pinterest Analytics and Reporting

Youtube

• Introduction to YouTube Marketing
• Channel Creation and Optimization
• Content Creation and Strategy
• Marketing Tools and Features
• Community Post Creation
• Metrics and Performance Analysis
• Legal and Ethical Considerations

Level 1 Assessment (Theory + Demonstration + Oral)

MODULE 5: CREATING A WORDPRESS WEBSITE

• Some Common Terms Domin, Hosting, URL, Sub-Domain, Protocol 
• What is CMS
• What is WordPress?
• Role of learning WordPress in Digital Marketing
• WordPress.com vs WordPress.org
• Domain registration and hosting
• WordPress installation & Setup
• WordPress Themes & Plugins
• Creating a WordPress website & blog
• Using WordPress for Blogging

MODULE 6: SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Search Engines Work
  • Crawling
  • Indexing
  • Ranking
• Some Common Search Engine
• Benefits & Importance of SEO
• Future of Search SEO
• Understanding the SERP

MODULE 7: ANALYSIS AND KEYWORD RESEARCH

• The role of keywords in SEO
• Types of Keywords
• Keyword Research & Analysis Manually
• Keyword Research & Analysis by Paid Tool – SEMRush
• Pick The Right Keyword For Project
• Competitor Website Keyword Analysis

MODULE 8: CONTENT MARKETING

• Content Creation by AI Tool
• Content Curation & Updation
• Introduction to Content Marketing
• Content Marketing Strategies & Formula
  • Website
  • Social Media
  • Paid Campaign
• Content Pillar & Content Bucketing 
• Measuring and analyzing content performance

MODULE 9: ON-PAGE OPTIMIZATION

• Conducting On-Page Audits by Tools 
• Meta Title, Meta Description, URL or Permalink, Meta Keywords Optimization 
• Header Tags & Silo Structure 
• Canonical Tag 
• Optimization on multi-media file optimization (Images, Videos, etc.)
• Internal Linking, No-Follow & Do-Follow Link
• Page Performance Monitoring and Updating

MODULE 10: TECHNICAL OPTIMIZATION

• Conducting Technical Audit
• Creating and Implementing XML Sitemap
• Creating and Implementing Robot.txt
• Google Search Console
  • Introduction to Google Search Console
  • Adding Site and Verification
  • Search Performance Analysis
  • Index Coverage and URL Inspection
  • Sitemaps and Robots.txt
  • Mobile Usability and Core Web Vitals
  • Shopping Search Appearance
  • Enhancing Search Appearance
  • Links & Settings
  • Google Search Console Reports and Insights
• Redirection 301 & 302  
• Broken Pages & 404 Error Pages
• Website Speed And Performance Optimization
• Mobile-Friendliness And Responsive Design
• Site Architecture And Crawlability
• Crawl Status & Crawl Report
• Dwell Time & Bounce Rate
• Schema Mark-Up And Structured Data

MODULE 11: OFF-PAGE OPTIMIZATION

• Introduction to Off-Page SEO
• Link Building Fundamentals / Jargons
  • DA or DR and PA or PR
  • Spam Score or SS
  • Types of backlinks (Do-Follow, No-Follow)
  • Types of backlinks (Nacked Link, Anchor Link)
  • Link Anchor Text, Its Impact, and HTML Code
  • Link Follow & Link Diversity
  • Quality of Backlinks Parameters
• Ethical Link-Building Practices
  • Difference Between White Hat And Black Hat SEO

• Creating and Managing Linkable Assets
• Social Media Engagement and Its Impact on Links
• Competitor Backlink Analysis
• Link Acquisition Techniques
  • Profile link creations
  • Social Bookmarking Submission
  • Article Submission
  • Multimedia Submission
  • PDF Submission
  • Forum Submission
  • Classified Submission
  • Business Listing
  • Web 2.0 Submission
  • Blog Commenting
  • Guest posting and outreach
  • Broken link building
• Link Building Strategies

MODULE 12: LOCAL SEO

• What is Local SEO?
• Why is Local SEO Important for Business?
• Optimize Company Website for Local SEO (Using RankMath & Yoast)
• Find Competitor’s Local Online Presence & Opportunities
• What is NAP & NAPw?
• Add Your Business to Google My Business (GMB)
• Add Your Business to Bing Maps
• List Your Business on Yelp
• Bring More Positive Reviews to Your Listing
• Increase Higher Ranking on Local Search
• Create More Local Citation
• Insights and Analytics

MODULE 13: ALGORITHM UPDATES AND ANALYSIS

• Understanding Major Search Engine Algorithm Updates
• Roles and Responsibilities of Algorithm
  • Panda
  • Penguin
  • Pirate
  • Hummingbird
  • Pigeon
  • Rank Brain
  • Possum
  • Fred
  • BERT
  • Medic
  • Core Web Vitals
• Google Penalties
• Prevention Of Algorithm Penalties to Website

MODULE 14: VIDEO MARKETING THROUGH YOUTUBE

• YouTube Channel Creation and Optimization
• YouTube “Videos or Content” SEO Optimization 
• Competitor Analysis
• Implementing Off-Page SEO / Backlinks for YouTube Video

MODULE 15: Lead Generation

• Introduction to Lead Generation
• Types of Lead Generation
  • Manually
  • Automatically or Using Tools
  • By Purchase
• Lead Generation vs Lead Nurturing
• How to Collect Lead Manually
• How to Collect Automatically or Using Tools
• Lead Database Creation and Maintain

MODULE 16: EMAIL MARKETING

• Introduction to Email Marketing
• Building and Managing Email Lists
• Email Campaign Strategy
• Crafting Engaging Email Content
• Email Automation
  • Email Marketing Tools and Software
• Email Marketing Metrics and KPIs
• Email Marketing Challenges and Solutions
• Creating an Email Marketing Plan

Level 2 Assessment (Theory + Demonstration + Oral)

MODULE 17: GOOGLE WEB ANALYTICS

• Introduction to Web Analytics
• Google Analytics – GA4 Hierarchy
• GA4 Demo Account for Research & Analysis 
• Navigating the Google Analytics Interface
• Understanding Key Metrics
  • Bounce rate, session duration, and pages per session
  • Conversion rate and conversion tracking
  • Traffic sources, channels, and mediums
• Advanced Reporting and Segmentation
  • Custom reports and dashboards
  • Creating and using advanced segments
  • Using secondary dimensions for Deeper Insights
• Mobile and Cross-Device Analytics
  • Mobile tracking and responsive design considerations
  • Cross-device tracking with User-ID
• Campaign Tracking and UTM Parameters
  • Understanding campaign tracking
  • Creating UTM parameters for tracking campaigns
  • Analysing marketing campaigns
• Social Media and Advertising Analytics
  • Tracking social media interactions
  • Integrating Google Analytics with Google Ads
  • Measuring ad performance
• Customization and Advanced Features
  • Introduction to Google Tag Manager
  • Custom dimensions and metrics
  • Real-time analytics and intelligence events
• Data Analysis and Interpretation
  • Analysing data to make data-driven decisions
  • Identifying trends and opportunities
  • Creating data-driven reports and recommendations
• Setting Up Goals and E-commerce Tracking

MODULE 18: SEARCH ENGINE MARKETING (GOOGLE ADS)

• Introduction to Paid Search Engine Marketing
• How Google Ads Works
• Bidding & Budget Strategies
• Keyword Research by Google Keyword Planner
• Audience Manager
• Ad Copywriting
• Ad Extensions and Formats
  • Site link and Callout Extensions
  • Structured Snippets and Price Extensions
  • Ad Formats for Display and Video Campaigns
  • Responsive Search Ads
• Display Advertising and Remarketing
  • Introduction to Display Advertising
  • Setting Up Display Campaigns
  • Creating Effective Display Ads
  • Remarketing Strategies
• Tracking and Measuring SEM Success
  • Key Performance Indicators (KPIs)
  • Performance Metrics and Reports
  • A/B Testing
  • ROI Calculation and Budget Management

MODULE 19: GOOGLE TAG MANAGER

• Introduction to Google Tag Manager
• Tag Configuration and Tracking
  • Understanding Tags, Triggers, and Variables
  • Tracking Page Views
  • Event Tracking and Custom Events
• Integration with Third-Party Tools
  • Integrating GTM with Google Analytics
  • Integrating GTM with Google Ads
  • Integrating GTM with Facebook Pixel
• Troubleshooting and Problem Solving
  • Common GTM Issues and Errors
  • Debugging Techniques
  • Handling Data Discrepancies
• Conversion Tracking and Goal Setting

MODULE 20: WEB & SOCIAL MEDIA REMARKETING

• Understanding of Remarketing
• Why Remarketing Matters in Modern Digital Advertising
• The Role of Remarketing in the Sales Funnel
• Setting Up Remarketing
  • Creating and Installing Remarketing Pixels
  • Setting Up Remarketing Tags
• Remarketing on Google Ads
  • Google Ads Remarketing Campaign Types (Standard, Dynamic, Remarketing Lists for Search Ads)
  • Bidding Strategies for Remarketing
  • Ad Formats and Ad Extensions for Remarketing
• Remarketing on Social Media Platforms
  • Facebook and Instagram Remarketing Strategies
  • Twitter and LinkedIn Remarketing Best Practices
  • Leveraging Social Media Ad Formats for Remarketing
• Legal and Ethical Considerations
  • GDPR and Privacy Concerns in Remarketing
  • Adherence to Advertising Regulations
  • Data Protection and User Consent

Level 3 Assessment (Theory + Demonstration + Oral)

REVIEW CLASS 1 & CAPSTONE PROJECT

• Recapping Previous Classes Through Q&A
• Students Apply Digital Marketing Concepts and Strategies to Create a Real-World 
• Digital Marketing Campaign.
• Developing and Executing a Comprehensive Digital Marketing Plan.
• Presenting Campaign Results and Lessons Learned.
• Analysing Real-World Digital Marketing Success Stories and Challenges

REVIEW CLASS 2 & PROJECT RESULT

• Final Project Result
• Identifying and Rectifying Issues Based on Final Project Result

COURSE COMPLETE

FREELANCING & JOB PLACEMENT PREPARATION 

• Resume Preparation
• Overview of Local and International Marketplace
• Selecting Right Marketplace
  • Upwork
  • Fiverr
  • Remote Job
  • Local Marketplace
• How to Become an Entrepreneur  
• Selecting Payment Methods
• Communication Hacks to Deal with Clients
• Interview Question Preparation
• Mock Test Preparation and Confidence Improvement

CERTIFICATION