Course Overview

• Chapter: 1 – Introduction of Search Engine & How it Works?
  • What is a Search Engine?
  • How does it work?
  • Knowing about different types of search engine
  • Benefits of Search Engine

  Chapter: 2 – Introduction of SERP & How it Works?

  • What is a SERP?
  • How does it work?
  • What is a Snippet Feature?
  • Types of Snippet Features

  Chapter: 3 – Introduction of SEO & How it Works?

  • What is SEO?
  • How does it work?
  • Benefits of SEO
  • Future of SEO
  • Procedure to get started

  Chapter: 4 – Niche & Domain Research

  • What is a niche?
  • Find a perfect niche using “Google Trends & Exploding Topics”
  • Domain Vs Url
  • Find a perfect domain name
  • Is EMD (exact match domain) a good SEO signal?
  • How do you purchase a domain & hosting?

  Chapter: 5 – Build Website WordPress

  • What is cPanel?
  • Connect the domain to your hosting
  • Install WordPress (step-by-step)
  • Essential setup after WP installation
  • Install a SEO structured theme
  • Useful plugins installation & setup

  Chapter: 6 – Basic Keyword Research

  • What is keyword research?
  • Keywords Intent or Type of keywords (Informational, Navigational, Commercial, Transactional)
  • Free keyword research tool & extension list
  • Get keyword ideas from Google (Suggest, Related Search, People Also Ask, )
  • Create a spreadsheet for building a keyword database

  Chapter: 7 – Advanced Keyword Research

  • Keyword research using Answer The Public
  • Keyword research using LSI Graph
  • Keyword research using Ubersuggest (Extension)
  • Keyword research using Keyword Surfer (Extension)
  • Keyword research using Moz
  • Keyword research using Ahref
  • Keyword research using SEMrush
  • Keyword research using Long Tail Pro
  • KGR keywords

  Chapter: 8 – Competitors Analysis based on Keyword

  • Competitor analysis factors
  • Use allintitle, allinurl — search operator
  • Find profitable & low-competitive keywords
  • Create a kw database & competitors list

  Chapter: 9 – Basic Knowledge on HTML & CSS

  • What is HTML
  • Basic Structure & Uses of HTML 
  • What is CSS
  • Basic Structure & Uses of CSS

  Chapter: 10 – Content Creation & Keyword Insertion Guide

  • SEO-friendly content structure & examples
  • How to use ChatGPT & Custom Prompts? 
  • How to use Canva?
  • Plagiarism check
  • Readability check
  • AI detection check
  • What are heading tags?
  • Heading tag placement rules
  • SEO Hierarchy (Pyramid, Silo Structure) & Its Uses
  • What about the content length?
  • Keyword insertion guide

  Chapter: 11 – Content Creation & Additional Features

  • Product review article structure
  • Informative article writing structure
  • Embed FAQ into your post
  • Embed the infographic into your post (design using Canva)
  • Upload your content
  • Embed videos from YouTube
  • Insert & Embed the data table into your post
  • Embed table of contents for better navigation
  • Add social share functionality

  2st  Module

  Chapter: 11 – Website Create (WordPress)

  • Website create by Pantheon.io
  • Website create by Sub-Domain with Paid Hosting
  • Basic Setup In WordPress (Settings, Theme Install and Customization, Pages & Posts)
  • Header, Footer & Social Menu setup
  • Basic Plugins Install (Classic Editor, Rank Math, Google Site Kit, Others)
  • Website ready for using SEO

  Chapter: 11 – On-Page Optimization

  • What is On-Page optimization
  • Meta Title optimization (580px)
  • Meta Description optimization (920px)
  • Meta Keywords optimization
  • Url / Slug optimization
  • Favicon optimization
  • Keyword Density & Keyword Stuffing
  • Image & Video Optimization
  • Add Image & Video Alt tag
  • What are do-follow & no-follow links?
  • Internal linking & External linking
  • Optimize an article using the RankMath SEO plugin

  Chapter: 12 – Technical SEO

  • XML sitemaps
  • Robots.txt
  • Robots Meta Tags
  • 404 errors
  • Fix broken pages
  • 301 & 302 redirects
  • How to include/exclude items from XML sitemap?
  • Is Breadcrumbs good for SEO?
  • The website should be secure (HTTP)
  • Website loading time should be faster (test your website)
  • Make sure your site is mobile-friendly (test your website)
  • Complete setup RankMath SEO plugin
  • The website should be crawlable
  • Check website indexability
  • Canonical issues
  • What is schema markup?
  • Type of schema markup
  • How to implement schema markup?
  • What is Open Graph or OG Tag
  • How to implement OG Tag?
  • Complete setup RankMath SEO plugin
  • What is CTR?
  • Tips to improve website CTR
  • What is Dwell time?
  • How to improve website Dwell time?
  • Add AMP to your website
  • Set up Google Search Console (GSC)
  • Detailed discussion on GSC
  • Set up Bing Search Console (BSC)
  • Detailed discussion on BSC

  Chapter: 13 – Google Tag Manager (GTM) & Google Analytics (GA4)

  • What is Tag Manager & How it’s work
  • What is Google Analytics (GA4) & How it’s work
  • Set up Google Analytics (GA4) with Tag Manager
  • Time Zone, Currency & Internal Traffic Blocking Setup
  • Discuss different types of Events in Google Analytics (GA4)
  • “Customs Events” Tracking
  • Products Links (GSC, Google Ads) add to GA4
  • Detail discussion on GA4 Reporting & Exploring 

  Chapter: 14 – Off-Page Optimization

  • What is Off-Page Optimization?
  • Why are backlinks important?
  • What are PA, DA, SS, CF, TF, TR, TB, RD, RIPs, QB?
  • Factors for Quality of Backlink
  • Find your competitor’s backlinks
  • Create a list of competitors’ backlinks
  • Find opportunities to get backlinks from those sites
  • Different types of backlinks
  • Create Profile Backlink
  • Create Image & Video Backlink
  • Create backlinks from Social Profile Sites
  • Create Web 2.0 Backlinks
  • Create backlinks from Forum Sites
  • Create backlinks from File (PDF, Docx) Submission Sites
  • Create backlinks from Directory submission Sites
  • Blog outreach
  • Comment outreach
  • Email outreach
  • Create backlinks from Guest Posting
  • Create backlinks from HARO Method

  Chapter: 15 – Local SEO

  • What is local SEO?
  • Why is local SEO important for business?
  • Optimize company website for local SEO (using RankMath)
  • Check on-page & technical issues
  • Fix the errors/SEO mistakes
  • Find competitor’s local online presence & opportunities
  • What is NAP & NAPw?
  • Add your business to Google My Business (GMB)
  • Add your business to Bing Maps
  • List your business on Yelp
  • Bring more positive reviews to your listing
  • Increase higher ranking on local search
  • Create more local citation

  3rd  Module

  Chapter: 16 – E-commerce SEO

  • Website audit checklist
  • Apply On-Page in the post & pages
  • Apply Technical SEO in the post & pages
  • Products page optimization
  • Apply canonical tags
  • Optimize product category
  • Optimize product tags
  • Implementation of Schema Markup on product and category pages.

  Chapter: 17 – YouTube SEO

  • Setup & optimize YouTube channel
  • Keyword research for YouTube videos
  • Insert the list of the main keywords into the channel’s keywords
  • YouTube video optimization
  • Video tags and hashtags research and implementation 

  Chapter: 18 – Blog Website SEO

  • Niche research 
  • Keyword research for blog site
  • Implementing keywords into the content
  • Implementing tags 

  Chapter: 19 – NewsPaper Website SEO

  • Categories or topics of research 
  • Keyword research for a news site
  • Keyword research for individual news
  • Implementing keywords to the news content
  • Implementing tags 

  Chapter: 20 – Affiliate & CPA Website SEO

  • Niche research 
  • Keyword research for Affiliate Website
  • Creating “Informal Content” & “Money Making Content”
  • Implementing keywords to the content
  • Implementing tags 

  Chapter: 21 – In-depth Website Audit

  • Website audit checklist
  • Analysis your full website & find your site errors/SEO mistakes
  • Fix the errors/SEO mistakes
  • Website favicon, logo, OG data, Structured Data
  • Website UI & UX
  • Create an SEO audit report for your client (using Google Docs, Google Sheets, Canva)

  Chapter: 22 – Google Algorithm 

  • Understanding Major Search Engine Algorithm Updates
  • Roles and Responsibilities of Algorithm
  • Panda & Penguin
  • Pirate
  • Hummingbird
  • Pigeon
  • Rank Brain
  • Possum
  • Fred
  • BERT
  • Medic
  • Google Penalties
  • Prevention Of Algorithm Penalties to Website

  Chapter: 23 – Google Adsense

  • What is Google Adsense
  • Google Adsense setup for website and YouTube channel
  • What is an Ads.txt file & How to implement it
  • Report overviewing
  • Payments and Account setup

  Chapter: 24 – Others Affiliate Network

  • Describe the “Amazon Affiliate Program”
  • How to create an “Amazon Affiliate Account”
  • Give some ideas on how to promote “Amazon Affiliate Links”
  • Describe about “Warrior Plus”
  • How to create a “Warrior Plus Account”
  • Give some ideas on how to promote “Warrior Plus Affiliate Links”
  • Describe about “Adsterra”
  • How to create an “Adsterra Account”
  • Give some idea on how to promote “Adsterra Affiliate Links”

  Chapter: 25 – Review

  • Share your SEO problems

  Chapter: 26 – Freelancing & Job Placement Preparation 

  • Resume Preparation
  • Overview of Local and International Marketplace
  • Selecting Right Marketplace
    • Upwork
    • Fiverr
    • Remote Job
    • Local Marketplace
  • How to Become an Entrepreneur  
  • Selecting Payment Methods
  • Communication Hacks to Deal with Clients
  • Interview Question Preparation
  • Mock Test Preparation and Confidence Improvement

  Chapter: 27 – Exam

  Chapter: 28 – Result Published & Certificate